Mergado Pack WooCommerce plugin
Save your time and boost your marketing with our free Mergado Pack plugin
No coding needed, just install the plugin and set it up. Do you have questions? Our support is here to help you.
Export your feeds and turn them into hundreds of formats with Mergado
Expand your network of marketing channels. Use Mergado to create XML feeds for hundreds of different product comparison engines and other marketing services.
Connect your business to the biggest marketing channels
Do you want to track your Google Ads, implement the Facebook Pixel, or other marketing scripts? Fill your ID codes in the input fields, activate them and the scripts will start their magic.
The Mergado Pack plugin for WordPress WooCommerce helps to create better XML files for comparison shopping services by exporting the product feed from your PrestaShop store in the Mergado XML specification. Such data is useful for linking to Mergado app, where it can be converted to hundreds of other formats (for comparison shopping engines like Shopping.com, for AdWords or Facebook or for other online shopping platforms).
Plugin offers the possibility of implementing Google Tag Manager, including a data layer for e-commerce. This tool gathers all the scripts of a certain project, which you can set up directly in it.
And last but not least, the ability to deploy the Google Analytics tool to measure traffic and gain a deeper understanding of the behavior of visitors to your site.
Mergado Pack enables the implementation of conversion tracking on Heureka and the activation of the script for Verified by customers and generate the availability feed. Use conversion tracking to find out which categories and products pay are the most visited, and where you can get even more customers. Reviews in the Verified by customers service strengthen the qualities of your online store. You will always have detailed information about the availability of goods through the availability feed.
Mergado Pack supports the implementation of GLAMI piXel and GLAMI TOP services. Use the GLAMI piXel tool to find out what actions the customer performs on your website. GLAMI TOP is used to implement the review, which a customer gets at the end of the purchasing process.
Mergado Pack supports the implementation of conversion tracking for Zboží.cz. It enables both limited conversion tracking of purchases in the store, as well as the standard version.
Mergado Pack supports the implementation of the Biano Pixel service. It is a solution that allows you to customize the display of products on Biano based on its preferences - according to favorite stores, brands, colors, prices or style of furniture and decorations.
Mergado Pack supports a certificate issued by the Najnakup.sk based on shoppers’ positive ratings. Plugin contain a function to connect PrestaShop with this service. It ensures the sending of data on completed orders from PrestaShop to the Najnakup portal.
Mergado Pack enables the implementation of the Pricemania widget. It informs about purchase content and thus increases the credibility of your store.
Mergado Pack offers an implementation of the eTarget tracking code. With it, you can monitor and evaluate advertising campaigns on eTarget. You find out the rate of customers coming from eTarget campaigns and the investment return rate.
The Mergado Pack also supports the implementation of Sales Tracking for the international goods comparator Kelkoo.
To meet your ROI/COS targets, Kelkoo need to be able to make decisions on what kind of traffic to deliver to you. The insights the Kelkoo Sales Tracking tag provide invaluable to this decision-making process. Kelkoo Sales Tracking plays an integral role in both automated, and manual decision making.
Árukereső Trusted Store feature enables customer reviews for Árukereső. In the last step of the order, a customer can agree to be sent a questionnaire. When a store reaches a certain number of positive reviews, a floating widget will appear on site.
Árukereső is operating since 2004. The Trusted Store program, an Árukereső service since 2009, is designed to improve the reliability and authenticity of online purchases.
Frequently Asked Question
The module allows you to export data from your online store in XML format, in Mergado XML specification. Such data can be used to connect your store to Mergado, where you are able to convert your product data to hundreds of different formats for comparison shopping services such as Google Shopping, GLAMI, etc., or for advertising systems like Google Ads, Facebook, or for different eCommerce solutions, e. g. Shoptet, etc.
In addition, the Mergado Pack plugin is equipped with many marketing features to help you improve your advertising. Integrated support for Google Analytics, Facebook Pixel, GLAMI piXel, Heureka and much more.
The module is for free.
You can add the plugin to your e-shop in the standard way from the plugin directory in the administration of your WordPress site or from the WordPress.org repository. Just look for the Mergado Pack. Above you will also find a link to download the module manually.
In the store administration, go to the Plugins -> Add new tab and search for Mergado.
After successfully uploading the plugin, click on the Activate plugin button.
The Mergado Pack plugin for WooCommerce contains an automatic check for a new version, in which case it will display a notification in the administration (in the Menu → Plugins). After installing the plugin, you will always find out if a newer version with new features is available.
- Go to the Settings tab first. In case of a larger number of products or in general problems with feed generation, you select a limit in Settings and product exports will be generated in batches.
- If you use more than one tax rate at the same time (eg for different countries), choose which rate will be used in the XML feed.
- In the second menu item set up Cron tasks. Here you will find a list of Cron URLs that you copy and paste into the task scheduler.
More about cron tasks in our article.
You can also use the internal WP cron and set up feed regeneration directly in the Mergado Pack administration.
- Then in the XML feed tab you will find a list of XML feeds generated at least once. On this page you can delete feeds, copy and use them in another process, download or check the status of generating.
Cron is simply an automatic task launcher, so it can, for example, start generating an product XML feed from your e-shop at regular times. Cron can be set up at your web hosting. About cron settings, it is necessary to log in to the administration of your web hosting and find the cron settings there, or contact your web host for more information.
More about cron in our article.
Cron is a scheduled task on your server, so it is usually set up on the web hosting of your ecommerce store.
WP Cron are actions that are executed when loading WordPress sites. Every time the website loads, the tasks for WP Cron are checked. It doesn’t matter if you are in administration or on the frontend. Each time a visitor loads a page, WordPress checks to see if any action should have been taken.
However, it is generally not recommended to use WP Cron, which can affect the speed of WordPress Sites, especially for low-traffic sites.
Gradual regeneration of exports brings important improvements in their creation. With a large amount of data, problems arose and in some cases the whole process ended in failure. Our Mergado Pack therefore offers the option of choosing the number of products that will be generated in one step. And thanks to the limit, only the number of items that the user chooses is subsequently created. This speeds up the process, stabilizes it and reduces the risk of it falling.
In practice, this means that the feed is generated in partial files, which are merged after this process and create a complete XML feed.
Setting up Advertising Systems
You can set remarketing and other scripts for advertising systems in the Mergado Pack administration in the Ad systems tab. Here you will find sub-menus with individual groups such as Google, Facebook, Heureka, GLAMI, Seznam, etc.
For each block and input field, you will find explanations that will tell you how to activate the function correctly or where to find the necessary code.
Yes, Google Analtics sends data for GA Ecommerce and Enhanced Ecommerce statistics. However, you must first activate both of these features in the Mergado Pack settings and then in Google Analytics.
Yes, the implementation of GTM via Mergado Pack includes a data layer. The specification is the same as the Enhanced Ecommerce Google Analytics. Enhanced Ecommerce (UA) Developer Guide specification.
Free technical support
If you need advice on the installation or setup the extension or would like to provide us with feedback, do not hesitate to use our discussion forum, where, in addition to our technical support, a community of other WordPress WooCommerce users can also attend to you.
Master the dynamic remarketing of Google Ads with a non-e-commerce website using Mergado Pack and Google Web Designer
For sectors outside online stores, setting up dynamic remarketing requires technical adjustments on the web, preparation of your feed, and also a dynamic banner that will display information from the prepared feed. You will learn how to prepare it all in the case study by PPC specialist Hana Kobzová.
What e-commerce topics the Balkans are most interested in? Get an overview with Mergado internal survey
Is your online store expanding to the Balkans? Get an overview of what to focus on when penetrating Balkan e-commerce. The survey of the most discussed Facebook group topics, which we conducted from May 2020 to January 2021, will help you.
Is traffic to your site stagnating or declining? Ordelogy company, which develops apps for e-shoppers, will help you to manage the situation. One of their apps is Cron Runner. It runs processes on the web regularly with the help of cron. Find out how this app will increase your traffic.